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INSPIRED BY THE WILD. MADE FOR ADVENTURE.

MADE FOR WHERE YOU’RE GOING NEXT.

The wild has a way of pulling you back.

Toward the trail. The water. The mountains. The wildlife. The places that make you feel more alive.

Wake Up To Adventure is for the people who keep answering that pull—exploring more, staying curious, and caring about the places they experience along the way.

Rad designs and gear made to come with you into the wild — wherever your next adventure takes you. And every purchase helps give back.

Find your adventure. Protect the wild.

DISCOVER THE WUTA STORY

BORN IN BEND. MADE FOR ADVENTURE.

The places you love become part of who you are.

Born in Bend, Oregon, Wake Up To Adventure is surrounded by mountains, rivers, forests, wildlife, and endless reasons to get outside.

From the Cascades to the San Juan Islands and beyond, the places and wildlife behind our designs are the same ones that inspire you to explore, experience more, and keep coming back to the wild.

Wherever adventure takes you, carry that connection with you.

OUR STORY
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EVERY PIECE GIVES BACK.

Conservation isn’t an add-on. It’s part of what WUTA is built to do.

We’ve already donated more than $1,500 to wildlife conservation, including support for the Orca Behavior Institute and its research into wild killer whales of the Pacific Northwest.

As WUTA grows, so will the impact — supporting organizations working to protect the animals and wild places behind our designs.

Wear the wild. Help protect it.

SEE OUR IMPACT

What People Are Saying

Real feedback from people wearing WUTA in the wild.

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We believe connection comes before conservation.

The WUTA Project is built on the idea that people protect what they feel connected to. Every design is created to carry that connection forward — to honor the animals, landscapes, and wild moments that remind us why this world is worth protecting.

Our designs are bold, playful, and full of personality because wildlife should feel exciting, alive, and memorable. The goal is simple: create pieces that make people smile, spark curiosity, and start conversations that lead back to the wild.

- Lee & Jamie Andelson - The WUTA Project Founders

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A New Piece of the Wild Is Coming

The next WUTA wildlife design drops soon

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